Join SMSF Association Head of Membership & Corporate Development, Neil Sparks and guest speaker for the In Practice Webinar Series.

In Practice is a monthly session of peer-to-peer learning, by Advisers for Advisers.

This month’s topic: Attracting High Value Clients: Marketing Strategies for SMSF Advisers to Maximise Their Return on Specialist Advice.
Presented by Mark Laing
Founder, Formidable Business

Synopsis
To attract high-value clients, SMSF advisers must position themselves as specialists, and be effective communicators of their expertise and value. This presentation will explain proven marketing strategies to establish authority, optimise personal branding, and leverage educational content to engage ideal clients.

We’ll discuss how to create targeted messaging, build referral networks with key influencers, and use digital platforms for maximum reach. By implementing a structured marketing strategy and a proprietary advice process, advisers can command premium fees and enhance client loyalty. Learn how to turn expertise into a powerful marketing asset that drives growth and ensures long-term success in the competitive SMSF advice market.

Time is reflected as AEST.